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INDEPENDENT CANDIDATE COURSE

Thank you for your interest in the Independent Candidate Course.

This website brings you practical tips for you to improve your political campaign. Whether you are a seasoned candidate or just starting your first political campaign, you care sure to find useful information here.

Teachable is an online courses and coaching creation software PLATFORM, that allows entrepreneurs, creators, and businesses of all sizes create personalized engaging online courses and coaching products complete with videos, lectures, and quizzes. Cloud-based - which allows you to access the course anytime, any place and with any device. Click on PREVIEW (blue button) to see just how easy it is!

The Independent Candidate Campaign Course includes lecture materials, certificate of completion, facilitation and follow-up after the course. It is not to change your political views or influence your ideology.

This Independent Candidate Training is completely self-paced. You decide when you start and when you finish. You (or your campaign manager) have unlimited access to this course for as long as you like, across any and all devices you own (with ONE e-mail address).

The ANC has spent R50m+ on the 2021 elections, and just over a billion in 2019 to compete and win said elections. What a sobering thought. However, divide those amounts in your ward and see exactly what you are up against.

Most elections are lost not because of lack of time, talent, or treasure, but how they executed the resources they had. Are you prepared for the next round of elections? What is your plan to recruit volunteers? To organize your area? To turn out the vote?

The modern Political Campaign

Assembling a Campaign Staff

It is essential to gather a specialized and politically driven staff that helps run political campaigns in elections. In a modern political campaign, the campaign organization will have a coherent structure and staff like any other large business. Political campaign staff is the people who formulate and implement the strategy needed to win an election. Many people have made careers out of working full-time for campaigns and groups that support them. However, in other campaigns much of the staff might be unpaid volunteers.


A campaign team must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda. The avenues available to political campaigns when distributing their messages is limited by the law, available resources, and the imagination of the campaigns' participants. These techniques are often combined into a formal strategy known as the campaign plan. The plan takes account of a campaign's goal, message, target audience, and resources available. The campaign will typically seek to identify supporters at the same time as getting its message across.

An election is a formal decision-making process by which a population chooses an individual to hold public office. Generally, elections consist of voters casting ballots at polling places on a scheduled election day. Elections have been the usual mechanism by which representative democracies have operated since the 1910. Elections may fill offices in the legislature, the executive and judiciary, and regional and local government.

Electoral systems are the detailed constitutional arrangements and voting laws that convert the vote into a political decision. The first step in determining the results of an election is to tally the votes, for which various vote counting systems and ballot types are used. Electoral systems then determine the result of the election on the basis of the tally. Most electoral systems can be categorized as either proportional or majoritarian. In a proportional electoral system, a political party receives a percentage of seats in a governmental body in proportion to the number of votes it receives.

Candidates running for election to public office need to appeal to the electorate in order to acquire votes. Accordingly, candidates run campaigns aimed at establishing a popular campaign message and convincing voters of the candidate's likeability.

Voting is the most prominent form of political participation, and in fact, for many people, it is the primary means of participating in politics. A unique and special political act, voting allows for more people's views to be represented than any other activity. Every citizen gets one vote that counts equally. Expanded voter registration means that more and more people have been able to participate, and voter turnout trends indicate how many people exercise their right to vote as a primary means of political participation.

High voter turnout is often considered to be desirable, though among political scientists and economists specialising in public choice, the issue is still debated. A high turnout is generally seen as evidence of the legitimacy of the current system. Dictators have often fabricated high turnouts in showcase elections for this purpose. Assuming that low turnout is a reflection of disenchantment or indifference, a poll with very low turnout may not be an accurate reflection of the will of the people. On the other hand, if low turnout is a reflection of contentment of voters about likely winners or parties, then low turnout is as legitimate as high turnout, as long as the right to vote exists. Still, low turnouts can lead to unequal representation among various parts of the population. In developed countries, non-voters tend to be concentrated in particular demographic and socioeconomic groups, especially the young and the poor.

52-Week Program

Independent Candidate Campaign Course [RC IND]

R3,499-00

52-Week Program

Independent Candidate Campaign Course [IND]

R4,999-00

See our Independent Candidate Campaign Course

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Yes, would love to register for the online Independent Candidate Course to prepare me to win my constituency in 2024, or any by-election in my Ward.

Apart from your online access via Teachable, you will also receive a hardcopy of the course sent to you via courier, as well as all the documents, course material and Acts on a USB flash drive.

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We are a non-profit, non-governmental organization that aims to strengthen local democracy worldwide by offering practice-oriented training for Independent candidates, community leaders, professionals, party officials and ordinary activated citizens involved in local governance and development.

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Sun: Closed, Mon-Fri: 8 am-6 pm, Sat: 10 am-4 pm